About Us
Building your Business Beachhead
Building revenue streams domestically or internationally, Beachhead Marketing International is fully equipped to help you and your team vet potential business opportunities and create the roadmap and executional plan to achieve your business’ full potential.
Our approach is to serve as strategic and operational partners; we work alongside you to ensure you establish a firm foothold in your target market that translates into a sustainable and profitable revenue stream.
We Specialize In:
I. Thorough Market Assessment – defining “rights to play”
II. Strategic Planning – defining “rights to win”
III. Go-to-Market – operational planning and execution
Your Resource for Expansion
Richard Hookong, Principal at Beachhead Marketing International brings over 25 years of executive and marketing leadership in Consumer Goods. He’s served as President/General Manager of major businesses in the US and across countries on 5 continents. Known for his athleticism in leading teams across strategy, marketing and pioneering innovation, he’s built some of the world’s most recognized brands, like HUGGIES, KLEENEX and EVENFLO. His marketing and commercial success is complemented by his expertise in strategy and process mapping and design, having managed organizations through transformational change in the US, Latin America, Europe and Asia.
Beachhead Marketing International leverages a network of Business Associates, who also are veterans across functional areas of business leadership and management including sales, finance, operations, IT and supply chain, located in the US, Canada, Asia, Latin America and Europe.
To learn more about how Beachhead Marketing International can help you and your team build/accelerate your growth in your target market, contact us via email: rhookong@beachheadmktg.com
Detailed Professional Support
I. Thorough Market Assessment– defining “rights to play”
• Assess market and category context in target markets
• Gain understanding of consumer preferences, attitudes and behaviors
• Evaluate competition and determine opportunities for differentiation
• Chart Channel Development and prioritize alternatives
II. Strategic Planning – defining “rights to win”
• Build Brand Value Proposition and Brand Strategy
• Define portfolio and innovation needed to win in the targeted market(s)
• Develop pro-forma business plans and investment needed
• Gain executive leadership endorsement
III. Go-to-Market – operational planning and execution
• Advise on structure, talent needs, role definition and recruitment
• Provide Logistics, Customs, Governmental and Regulatory pathway
• Generate commercial plan with channel roadmap (Brick & Mortar and eCommerce)
• Identify and engage business associates/3rd party vendors in local market(s)
• Develop metrics aligned with business goals
• Partner with you and your team in execution in market(s)
Our Associates
